What Is Black Friday?

Why is it called Black Friday?

“Black Friday” got its name from the Philadelphia police force. Back in the middle of the 20th century, police officers controlled traffic — which was extremely heavy due to the all-day shopping event followed by an annual Army-Navy football game.

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Because all members of the force were required to work, and directing heavy traffic was not a popular assignment, officers referred to the day as Black Friday. The name, which caught on with the general public, is often thought (erroneously) to refer to the day of the year when many retailers turned to profitability: went from red ink (for negative amounts) to black (for positive).

What Is Cyber Monday?

Cyber Monday is a marketing event created to promote online sales. The day falls on the Monday after Black Friday, a large annual in-person shopping event that directly follows American Thanksgiving Day.

Cyber Monday statistics from 2014

In 2014, Cyber Monday online sales grew to a record $2.68 billion, compared with last year’s $2.29 billion. However, the average order value was $124, down slightly from 2013’s $128. The deals on Cyber Monday are online-only and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday generally offers better deals on technology, with nearly 85% more data storage deals than Cyber Monday. The past Black Fridays saw far more deals for small appliances, cutlery, and kitchen gadgets on average than Cyber Monday. Cyber Monday is larger for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday. There were also 50% more shoe deals on Cyber Monday than on Black Friday.

The first mention of Cyber Monday was on November 28, 2005, in a press release from Shop.org. Cyber Monday has become an international marketing term used by online retailers in Argentina, Canada, Chile, China, Colombia, Denmark, Germany, Ireland, Uganda, Japan, Portugal, Sweden and the United Kingdom.

Author: Chief Editor

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